Pinzeta is an agency representing established and up-and-coming artists based in Israel. Working closely and individually with our selected group of artists, Pinzeta offers strategic career planning and facilitates exhibition platforms while assisting with project funding, grants and residencies and providing contact with curators and art establishments, as well as viable art market opportunities.
Our roster of artists is carefully ‘hand-picked,’ so to speak – hence the Hebrew name of ‘pinzeta,’ which translates as ‘tweezers’. We aim to establish a fruitful and long-term collaboration with this select group of independent artists, with an emphasis on highlighting their oeuvre through meaningful solo projects and high-profile group exhibitions, both in Israel and worldwide.
Pinzeta was founded in 2010 by Keren Kfir-Alon and Yael Paz-Braun, who teamed up after completing their studies at the Curatorial and Museum Studies Program at the Tel Aviv University. With an initial focus on one-off projects and curating, Pinzeta organized studio visits, art tours and group exhibitions in unique urban locations. A series 3 of pop-up shows, titled Pinzeta 1, 2 & 3, attracted a wide audience of art lovers and collectors, providing artists the opportunity to exhibit their work in a laid-back setting. Evolving from this previous format, we’ve now shifted our work model to artist representation and strategic career planning.
Along with this main line of activity, Pinzeta offers specialized consulting services to collectors in various stages of building their collection. Through our long-standing experience and involvement in the Israeli art world and abroad, we are able cater to specific needs, tastes and investment portfolios, especially for those with an interest in the Israeli field.